Everything a B2B SaaS founder needs to go from zero outbound to a repeatable pipeline machine in 60 days. ICP, list building, infrastructure, email copy, metrics, and a week-by-week launch plan.
The 5-field ICP filter that turns a million-company TAM into a focused target list.
Where to source contacts, what data points matter, and how to validate before you send.
Domains, DNS records, mailbox warmup, and sending limits that keep you out of spam.
The 3-email sequence framework, subject lines, and personalization that actually works.
Reply rates, meeting rates, and the one number that predicts pipeline health.
Cost breakdown and decision framework for the three paths to outbound at scale.
Week-by-week plan from setup to first meetings booked.