We build your lead generation system. Your team runs it.
For teams that want outbound in their own hands. We audit what you have, set up the tools, build the lists, get deliverability right and launch the first campaigns. We coach your SDRs and write it all down. Then we stay on as advisors.
What we build
Audit and tool setup
We start with what you already have: your CRM, your data, your sending setup and how your team works today. Then we set up what's missing, in accounts you own.
List building
Contact data from the sources that cover your market, plus the directories, listings and public records they miss. Every source matched, every email verified, every account ranked so your reps start with the best fits.
Deliverability
Separate sending domains, never your main one. SPF, DKIM and DMARC on every domain, warmup before the first cold send, a daily cap per mailbox, and suppression that holds across every tool.
The first campaigns
One segment first, email and LinkedIn together, with your reps' calls timed to the emails. We test two angles against each other on meetings booked, then expand with the one that won.
AI search audit and plan
How your company shows up when buyers ask ChatGPT, Perplexity and Google's AI Overviews, and the plan to fix it: pages that answer one question plainly, the same facts everywhere, structured data.
SDR coaching and documentation
Your SDRs learn the lists, the messaging and the follow-up. Every step is written down, so the system keeps running after we step back.
Build, then advise
The build comes first. We work alongside your team on a monthly retainer until the first campaigns are live and your team runs them.
Then we advise. A monthly strategy session, campaign reviews, and troubleshooting when something breaks. A larger project gets quoted on its own.
We work on a retainer, not by the hour, so your team can ask questions without watching a clock.
What stays yours
Every tool, list, sending domain, campaign and document lives in accounts you own and pay for directly. When we step back, all of it stays with you.
If you'd rather we run the whole motion for you, that's done-for-you outbound.
Built for teams that run their own outbound
Your SDRs, a better system
Your team keeps the calls and the meetings. We build what feeds them: the lists, the sequences and the timing.
Owned, not rented
The tools, the data and the playbook stay in your name. After the build you pay for advice, not for access.
Outbound and AI search in one plan
One team sets up your outbound and checks how buyers find you in AI search, so both tell the same story.
Who builds it
The team that runs outbound for our clients every week, and on our own pipeline. Our founder spent ten years in demand generation working next to SDR teams, so the system is built for the reps who will run it.
Questions
What is GTM consulting?
We build a lead generation system on your own tools, launch the first campaigns, coach your SDRs and document how it all runs. Then we stay on as advisors while your team runs it.
How is GTM consulting priced?
Differently from done-for-you. The build runs on a monthly retainer, then an advisory retainer after launch. You pay your own tools and data directly, so everything stays yours. We cover the numbers on a call.
How is GTM consulting different from done-for-you?
Who runs it. With done-for-you we run the whole motion on infrastructure we set up and manage, and one monthly fee covers the tools. With GTM consulting your team runs it in tools you own, and we build it, train your team and advise.
Pricing
A monthly retainer while we build, then an advisory retainer after launch. You pay your own tools, data and sending domains directly, so every cost is visible to you and everything stays yours. We cover the numbers on a call.
Build it with us.
We'll look at your tools, your team and your market. 30 minutes, no pitch.