ROI calculator
What does outbound cost when AI does the research?
Move the sliders. We'll show you pipeline, cost per meeting, and what an SDR team would cost at the same volume. Bands go from seed-stage (1 SDR, $10K ACV) up to enterprise (20 SDRs, $500K ACV).
Your numbers
$50,000
Range: $10K (PLG / SMB) to $500K (enterprise).
15%
% of qualified meetings that become customers. SaaS median is around 15%.
15
Range: 5 (founder-led) to 100 (enterprise pipeline team).
2
Current headcount, or planned hires. Benchmark: an SDR books 8 to 12 meetings per month at steady state. We default to 10.
$80,000
Salary, benefits, tools, ramp, manager overhead. Most SaaS teams land at $70K to $90K.
Annual pipeline created
$9,000,000
Closed ARR at your close rate: $1,350,000
SDR team annual cost
$160,000
2 SDRs, fully loaded
Meetings per year (SDR capacity)
240
2 SDRs at 10 meetings/SDR/mo
Cost per meeting (SDR team)
$889
Based on 2 SDRs at $80K, 10 meetings/SDR/mo
What we'd charge
A conversation
It depends on your volume, ICP, and targets. That is a 30-minute call, not a slider.
How the math works
- Annual pipeline
- Meetings per month × 12 × ACV. Pipeline assumes every meeting reaches an opportunity.
- Closed ARR
- Annual pipeline × meeting-to-closed-won rate.
- Cost per meeting (SDR)
- SDR team annual cost divided by (SDRs × 10 meetings/month × 12). 10 meetings/SDR/month is the steady-state benchmark we see across our data.
- Meetings per year (SDR capacity)
- SDRs × 10 meetings/month × 12. What your current team can produce at steady state, before ramp and attrition.
- SDR team annual cost
- SDR count × all-in cost per SDR. All-in includes salary, benefits, tools, ramp, and a share of manager overhead.
- What we'd charge
- Not on this page, on purpose. Pricing depends on your volume, your ICP, and what you are actually trying to hit, so a slider would either flatter us or mislead you. Every number above is yours — your ACV, your close rate, your team, your cost. Bring them to a 30-minute call and we will put ours next to them.