ROI calculator
What does outbound cost when AI does the research?
Move the sliders. We'll show you pipeline, cost per meeting, and what an SDR team would cost at the same volume. Bands go from seed-stage (1 SDR, $10K ACV) up to enterprise (20 SDRs, $500K ACV).
Your numbers
$50,000
Range: $10K (PLG / SMB) to $500K (enterprise).
15%
% of qualified meetings that become customers. SaaS median is around 15%.
15
Range: 5 (founder-led) to 100 (enterprise pipeline team).
2
Current headcount, or planned hires. Benchmark: an SDR books 8 to 12 meetings per month at steady state. We default to 10.
$80,000
Salary, benefits, tools, ramp, manager overhead. Most SaaS teams land at $70K to $90K.
Annual pipeline created
$9,000,000
Closed ARR at your close rate: $1,350,000
Cost per meeting (Agentic Demand)
$200
Based on $36K/yr base, 15 meetings/mo
Cost per meeting (SDR team)
$889
Based on 2 SDRs at $80K, 10 meetings/SDR/mo
SDR team annual cost
$160,000
2 SDRs, fully loaded
Annual cost savings vs SDRs
$124,000
After Agentic Demand investment
How the math works
- Annual pipeline
- Meetings per month × 12 × ACV. Pipeline assumes every meeting reaches an opportunity.
- Closed ARR
- Annual pipeline × meeting-to-closed-won rate.
- Cost per meeting (AD)
- Agentic Demand base price ($3,000/month, $36,000/year) divided by meetings/year. Enterprise volume past 30 meetings/month is custom-priced; the calculator scales the base linearly so the comparison stays honest.
- Cost per meeting (SDR)
- SDR team annual cost divided by (SDRs × 10 meetings/month × 12). 10 meetings/SDR/month is the steady-state benchmark we see across our data.
- SDR team annual cost
- SDR count × all-in cost per SDR. All-in includes salary, benefits, tools, ramp, and a share of manager overhead.
- Savings
- SDR team annual cost minus Agentic Demand annual cost (scaled to meeting volume).