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Persona

A generalized description of a buyer role, including title patterns, responsibilities, pain points, and buying behavior.

How we use it at Agentic Demand

Each client ICP has a target_personas list. Our persona taxonomy (config/persona_taxonomy.json) maps free-text titles to canonical slugs so an incoming Apollo title like 'VP, Revenue Operations' maps to 'vp_revops' and inherits the predicate tags allowed for that persona.

See it in action.

Book a demo and we will walk through how the concept lands in our pipeline, on your ICP.