Email and LinkedIn, coordinated on purpose.
Most multi-channel tools are really single-channel tools running twice. We run email through Instantly and LinkedIn through HeyReach, but the sequencing, suppression, and cooling-off logic is shared. The same prospect does not get hammered twice.
How it works
-
Three domains, six mailboxes, per client.
Every client runs on 3 dedicated sending domains, 2 mailboxes per domain. 30 sends per mailbox per day. That is 180 sends per day, 720 per week. Mon through Thurs only. Friday and weekends are off limits for cold email.
-
LinkedIn through HeyReach, not Sales Navigator.
HeyReach runs Mon through Fri, 20 to 25 connection requests per day and up to 50 messages per day to accepted connections. We supply HeyReach as part of the engagement. The client provides the LinkedIn sender profile, nothing else.
-
Cross-channel cooling-off.
Before any new touch lands, the pipeline checks core.touches and the Instantly and HeyReach event streams for recent activity on that prospect. No email after a LinkedIn connect the day before. No connect after an email that day. Every touch is spaced.
-
Sequences are per-prospect, not per-template.
Three emails per prospect, each under 120 words, plain text, max one link, natural opt-out in emails 2 and 3. LinkedIn sequence is a connect note under 280 chars, a follow-up under 500, and a breakup under 300. Every sequence is written individually against that prospect's research brief.
Ready to see the send flow end to end?
Book the demo. We will walk through a live campaign, the cooling-off logic, and the mailbox rotation in about 30 minutes.