← All glossary terms Glossary

Bounce rate

The percentage of sent emails that fail to deliver, either because the address is invalid (hard bounce) or the inbox is full or throttled (soft bounce).

How we use it at Agentic Demand

Target hard-bounce rate is under 2%. Anything above 3% starts damaging domain reputation fast. We verify email addresses before load and monitor bounce rate per mailbox daily. A spike triggers an automated pause on that mailbox until the cause is isolated.

See it in action.

Book a demo and we will walk through how the concept lands in our pipeline, on your ICP.