← All glossary terms Glossary

Opportunity

A qualified sales deal with fit, budget, timing, and a decision process identified. Tracked in CRM.

How we use it at Agentic Demand

A booked meeting is not an opportunity. An opportunity is what your AE creates after the first call, once they verify fit, budget, and timing. Our job is filling the calendar with first calls. Your AE decides which of those becomes an opp.

See it in action.

Book a demo and we will walk through how the concept lands in our pipeline, on your ICP.