How we use it at Agentic Demand
MQLs are interest signals, not sales signals. We source outbound prospects from ICP-scored accounts, not from MQL pools, so the targeting logic is not diluted by people who downloaded an eGuide two years ago.
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Glossary
MQL (Marketing Qualified Lead)
A lead marketing has identified as a good fit, usually by behavior (downloaded a guide, visited pricing, attended a webinar).
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